Everything from soup to zippers.
Over many years we loved creating outerwear product launches, naming, logo design, photography, blogger outreach, video, media and print advertising for Bernardo Fashions. In short, we were down with outerwear!
Though we started with Bernardo, the “mother” brand, we were asked to launch other sub-brands including Collection B, an exciting fast-fashion line. We were definitely innovative, involving bloggers/influencers wearing the product long before the fad began. And we leveraged our relationships with media partners - a big win came when we arranged the Teen Vogue It Girl stamp of approval for jackets in-store.