The most cutting edge - wink - of culinary tools,

Microplane sought us out to create distinctive advertising for a stand-out look and personality to showcase the brand as truly grate... Oops, we meant great. We bought unique, quirky ad units to bring attention to the particular details that make the brand particularly effective. We utilized our media relationships to create video content with chefs while building a buzz within the culinary community and the cooking enthusiast consumer.